Certain quotes from the captivating world of literature continue to resonate long after we've closed the book. A bold statement from the book "369 Hours of Punishment" declares, "The success of a salesman is to be able to reach the customer's desire." Simple, right? However, if you delve deeper, you'll uncover a profound truth about sales, human psychology, and the art of connecting with others. This quote isn't just about pushing products; it’s about understanding people. It suggests that successful selling isn't about slick pitches or aggressive tactics. Instead, it hinges on the ability to tap into something far more fundamental: the customer's underlying desires. What motivates them? What challenges are they aiming to address? What are their aspirations? Think about it. All of us have experienced sales pitches that felt completely off-key. The salesperson drones on about features and benefits that are utterly irrelevant to our needs. W...
Human thoughts out loud